A brand new partnership with Essex Cricket

We are pleased to announce a new partnership with Essex Cricket, where we will be Club Partner as part of a two-year agreement. We will have a large brand presence at both The Cloudfm County Ground and on the club’s digital channels.

Throughout the partnership, we will be offering exciting incentives to both the Essex Cricket fanbase and local charities. To kick things off, we have pledged to donate £50 to Essex Air Ambulance every time a 6 is scored by an Essex player in any format at The Cloudfm County Ground during the 2021 campaign.

John Faragher, Chairman at Essex Cricket, said: “As we prepare for another season of cricket, we’re delighted to welcome Trade Nation to the family of Official Club Partners here at Chelmsford. This is going to be a truly unique digital partnership, with Stuart and the Trade Nation team extremely keen to engage with our loyal members and fans, who we’re sure will really enjoy this partnership. We’d like to thank Trade Nation for their support and look forward to welcoming them to The Cloudfm County Ground in 2021.”

Stuart Lane, CEO at Trade Nation, said: “Trade Nation are incredibly excited to partner with Essex Cricket, who consistently prove there is no shortcut to success by investing in their players at academy level, and developing them into some of the best cricketers in the country. This dedication to growth and improvement from the beginning is something we're very committed to here at Trade Nation. And as a business driven by our community of traders, we're very pleased that partnering with Essex Cricket allows us to connect with fans and local charities alike. This partnership is a perfect match in our eyes and we are delighted to be working closely with Essex Cricket going forward.”